I tried this after trying Synergy's Healing Honey (Also a great product). But in my opinion, this is a thousand times better. You take a spoonfull and pop it in your mouth! You'll feel it's power in the texture, taste and vibe. Also, although 11 oz doesn't seem like a lot, this will last you longer than 20oz of a local honey. It's very thick, you can control the amount you take easily- and a little bit goes a long way. Recommended!