LOVE THIS STUFF!!!!!
I had previously purchased the tooth soap - and for me - it was AWFUL, some might love the tooth soap but i did not, it was just like brushing your teeth with Soap, aftertaste was just too much for me. But i really wanted something nautral for me teeth - so i decided to order this and give it a try. LOVE it and i seriously Want to brush my teeth more, my mouth feels so clean, even when i wake up in the morning my teeth still feel as though i just brushed them. I have never experienced that with any tooth paste. I love the taste of it, the feel of it and am looking forward to healthy gum as i continue to use the bentonite balm (its not a good name for it, wish they would rethink that name, when i think of 'balm' for some reason i think waxy or neosporin like. But this is nothing like that, it is a green paste of sorts)
Wish i could afford to buy it for everyone in my family, i cant, so i make sure and pass along the info to them of my experience and hope that they would also give it a try....

I highly recommend people to try this stuff - it is Awesome!